NFF, Carloha sign contract to drive Nigerian football forward

By Harry Awurumibe, Editor -in-Chief, Abuja

In a bid to improve the financial state of the football house to enable it fulfill its monetary obligations to the numerous national teams  especially the Super Eagles, the Nigeria Football Federation (NFF) and Carloha, the exclusive dealer and franchise holder of Chery vehicles in Nigeria on Wednesday signed a partnership agreement that will make Carloha the “Official Automobile partner of the NFF and the national teams.

Prompt News reports that the contract-signing ceremony took place at the automobile company’s office in Lagos with the Chairman of the National Sports Commission (NSC), Mallam Shehu Dikko, top officials of the NFF and chieftains of Carloha in attendance.

Speaking at the event, which was streamed live on M4Stv owned by sports marketing czar, Chief Mike Itemuagbor, NFF President, Alhaji Ibrahim Musa Gusau, expressed excitement about the partnership with Carloha, saying the federation is happy to close the deal with the car dealers.

According to Gusua, the coming on board of the new partner is a step in the right direction, especially as the NFF continues to reach out to corporate institutions to support football in Nigeria.

Said he: “We are happy to partner with Carloha in our commitment to take our football to the next level. I want to assure everyone that with this type of support, the Super Eagles will qualify for the 2026 FIFA World Cup”.

In his remarks, Managing Director of Carloha, Mr. Sola Adigun also expressed his fulfilment at the completion of the agreement after months of discussions between the two organizations.

Said he: “We are happy to identify with Nigerian football. The Super Eagles and Super Falcons are big brands, and we at Carloha are eager to contribute our part to making them even bigger, not forgetting the age-grade teams.”

Recall the Chairman of Pamodzi Sports Marketing, Chief Mike Itemuagbor stated that the company is pleased that its efforts behind the scenes to bring Carloha and the NFF together have come to fruition.

Said he:“This is a relationship that will surely be mutually beneficial. Carloha has so much to offer Nigerian football, and the Nigerian football brand also has a lot to offer Carloha to help it grow its reach and become a household name. It’s a win-win for both parties.”