CAF seals new media rights deal with SuperSport, two others 

By Harry Awurumibe, Editor-in -Chief, Abuja

The Confédération Africaine de Football (“CAF”) today announced new media rights and television agreements for the 2024/25 CAF Interclub Competitions following a successful bidding process for the pay TV (English) and Free to Air (all languages) in Sub-Saharan African territory.

Sportsrevelation reports that the rights include African football’s premium Club competitions: TotalEnergies CAF Champions League 2024/25, TotalEnergies CAF Confederation Cup 2024/25, CAF Women’s Champions League 2024 and TotalEnergies CAF Super Cup 2025.

CAF reached agreements with SuperSport International for the PayTV rights (in English) and South African Broadcasting Corporation (“SABC”) and Azam Media for the Free to Air (“FTA”) rights.

The CAF President, Dr Patrice Motsepe said: “The exponential growth and global competitiveness of football in Africa has resulted in substantial interest from major African and international broadcasters in African Football. SuperSport, SABC and Azam Media have been participating competitively in the CAF Media Rights bids. CAF welcomes them all as partners, joining a number of CAF’s Media Rights holders. We are committed to ensuring that CAF’s Competitions including its Broadcast products are world class.”

The TV Audiences during the 2023/24 TotalEnergies CAF Champions League grew by over 25% in North Africa while East Africa and Southern Africa saw growth of over 40% in both TV Audiences and digital engagement.