Qatar 2022:, The Guardian form partnership to bring FIFA World Cup reports to Africans 

By Harry Awurumibe, Editor-in -Chief, Abuja

Angu Lesley

Pan-African leading online sports portal has reached an agreement to partner with one of the Britain-based tabloid and one of the World’s leading Sports News agency The Guardian ahead of the 2022 FIFA World Cup in Qatar. gathered that the officials from both institutions held fruitful talks on Tuesday, October 18, 2022 and settled on a content sharing commitment in the build up to the Qatar tournament and beyond.
Reacting to the development, Chief Operating Officer (CEO), Angu Lesley, highlighted reasons for this joint venture but also stated that it was a great impetus for his organization.
“We have reached an agreement to deliver greater and more exciting content to the World on all 32 participating member associations at the upcoming football frenzy in a special country like Qatar. It is in moments and events like this that the media should partner to produce exckusive content. This is a very positive thing and it’s in line with our ambition to make Kick442 not just a continental reference but a global one,” Angu explained hours after the deal was struck.
“We will paint the image of the Cameroon team for the World to see a brighter version of the indomitable Lions and the other 31 participating countries. This is the objective of this marriage, and we are privileged to be in it,” Angu concluded.
It is not the first time whose audience has grown beyond 178 countries is involved in such collaborations. The Cameroon based portal is an official partner of football outfit Alimosho FC as well as  a number of significant institutions around the globe.
Since coming into existence five years ago, the staff have toiled to deliver exclusive and exciting Sports News content to it’s readers, including breaking the news about the arrival and departure of Clarence Seedorf as head coach of the Indomitable Lions among others. operating in several countries in Africa is an initiative aimed at projecting African football and it’s footballers within and beyond the continent.
World’s top News agencies like El Pais and AS are also part of the partnership aimed at providing attractive content about the tournament and beyond.
The Qatar 2022 FIFA World Cup will kick-off on November 20, and run for a month but before then, The Guardian and it’s range of partners including have started the tournament.

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